It was a busy week!

I put three houses on the market and now-a-days that can be quite a task–it is not as simple as putting it on MLS, placing an ad and putting up that sign.  I do all that too; but now to give the property the best marketing advantage it must be well positioned for virtual viewing.

87% of the real estate buying public puts on their Jammie’s and goes Internet real estate shopping (I do it too it’s a lot of fun)–the buying public has mad techie skills.  They Google earth or geocode locations… then hit Trulia, Cyberhomes, REALTOR.com, oodle, Craig’s List (I could go on and on)… then they check town and school information, crime statistics…then they go to Zillow for a price comparison.  I have had showings recently when the buyer tells me, this house sold for $$$$ back in 2003.  (buyers have been known to search town records!  I am impressed)

But what does all this mean to the sellers of real estate?  It means your property A) MUST be out there in Cyberworld (with no less than 6 pictures–seriously, this was statistically proven, folks spend more time on properties with many photos) and B) Priced very competitively (or better than the competition) and C) Appreciate that the property will be Cyber stalked and someone should be monitoring your web activity (it is a measurable form of advertising).

The point of all this Internet presence is to get the showing; same as print advertising.  Print advertising, however, can no longer compete with technicolor, moving picture world of cyber space.  So once a perspective buyer has determined there is no landfill next door with the “Bird’s Eye View” and ascertained that you are within reasonable marketing price range (via personal searches or their own buyers agent–contracted to give pricing/location advice by the way) and checked out the property from every angle….rest assured sellers, when you score the showing, 87% of the time, it’s a big deal!  The buyer has already assured themselves of almost everything…now they look for the compelling reason to buy.

Just to be clear, I have met the buyers that do the search in reverse…see the property then do the research, but ultimately they all get there these days.

Make sure your property is not advertising shy….it should be proudly displayed on the web.

PS:  The jammie thing is true, I get a ton of internet inquiries after midnight…I drink my morning coffee responding to them :-)